Protocol

The Hydration Protocol

The energy reserve your muscles and your brain both reach for first, and the thing that refills it.

Your cells keep a reserve of instant energy called phosphocreatine. Working muscle reaches for it first. So does the brain.

Creatine is what refills it. Your body makes about a gram a day and gets the rest from meat and fish, which for most people is not much. Taking 5g daily raises what is stored.

That is why creatine supports muscle alongside activity, and why it also supports memory, focus and mental clarity. It is the most studied supplement in the category, and for most of that time it was sold to the wrong people. The research has moved steadily toward the ones who spent years being told it was not for them.

5g of micronised creatine monohydrate as OptiCreatine. Lemon, naturally sweetened, sugar free. It dissolves clean in cold water and tastes of lemon, not chalk.

Hydrate

Everyday hydration

A clean everyday electrolyte for people who know they do not drink enough water. No sugar, nothing artificial, and enough of each mineral to actually do something. One scoop daily, so 30 serves is one month.
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Creatine

Cellular energy

The most studied supplement in the category, at the dose the research actually uses. Micronised so it dissolves clean. Once daily, so 60 serves is two months.
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