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Protocol

The Strength Protocol

Strength and clarity in your fifties and sixties are built in your forties.

Magnesium and Creatine bundle

Creatine is stored in muscle as phosphocreatine, the reserve your cells reach for when they need energy fastest. Working muscle draws on it, and so does the brain, which is why creatine supports memory, focus and mental clarity alongside muscle. Your body makes about a gram a day and gets the rest from meat and fish. Taking 5g daily raises what is stored.

Magnesium is in that same reaction. ATP is carried and spent bound to magnesium, and creatine kinase, the enzyme running the exchange, is magnesium-dependent.1 It is a mineral your muscles are already using every time they contract, and roughly half of adults do not reach the recommended intake from diet.

Muscle stores build over roughly three to four weeks of daily use, and a small daily dose keeps them there.2 Worth starting for what it gives you a month from now.

Creatine has been studied more than anything else in the category, and for most of that time it was sold to the wrong people. The research has moved steadily toward the ones who spent years being told it was not for them.

  • Magnesium

    Makes the fuel usable

    Three forms of magnesium chosen for how well they absorb rather than what they cost, at a full therapeutic dose. Once daily, so 60 serves is two months.

    See the full label
  • Creatine

    Supplies the fuel

    The most studied supplement in the category, at the dose the research actually uses. Micronised so it dissolves clean. Once daily, so 60 serves is two months.

    See the full label

The Strength Protocol

One of each. Add more of any of them whenever you need it.

Magnesium

Magnesium

60 serves · once daily · 2 monthsBlueberry-Pomegranate

$69.99

Choose your Magnesium flavourrequired
Creatine

Creatine

60 serves · once daily · 2 months Lemon

$69.99

Your protocol

2 items $139.98

Multi-item discount, 10% −$13.98

Shipping Free

Total $139.98 $126.00

Add 1 more and the discount goes to 15%.

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Where this comes from

  1. Kupriyanov VV, Balaban RS, Lyulina NV, Steinschneider AYa, Saks VA. Combination of 31P-NMR magnetization transfer and radioisotope exchange methods for assessment of an enzyme reaction mechanism. Biochimica et Biophysica Acta 1990;1020(3):290-304. doi:10.1016/0005-2728(90)90160-6
    States the creatine kinase reaction with magnesium in it. Biochemistry, not an outcome trial.
  2. Preen D, Dawson B, Goodman C, Beilby J, Ching S. Creatine supplementation: a comparison of loading and maintenance protocols on creatine uptake by human skeletal muscle. International Journal of Sport Nutrition and Exercise Metabolism 2003;13(1):97-111. doi:10.1123/ijsnem.13.1.97
    18 men. Shows that small daily doses hold muscle stores once they are full.

Always read the label and use as directed. Supplementary to a balanced diet. If symptoms persist, see your healthcare professional.